TripleBright oxidation defense purple shampoo

TripleBright oxidation defense purple shampoo

 (12628 Reviews)
$28.99
$28.99 $56.99
SAVE 49% Sold out

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TripleBright oxidation defense purple shampoo

TripleBright oxidation defense purple shampoo

$28.99
$28.99 $56.99
SAVE 49% Sold out

The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*. 

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how to use

Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.

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more to know

Powered by K18 triple-action technology:

  1. Removes brass-inducing metals and minerals with ionic detox
  2. Neutralizes brassiness with precision violet technology that won’t stain or overtone
  3. Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing
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key benefits

  • 1 wash removes up to 3 months of brass from hard water*
  • Neutralizes brassiness without staining or overtoning
  • Ideal hair tone is restored and evened* for all highlighted and lifted tones
  • Easy-to-apply foam

*k18hair.com/disclaimers

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ingredients

Water(Aqua)(Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.

 Got questions? Get started here

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How is TripleBright different from traditional purple shampoos?

TripleBright is not a color-depositing purple shampoo. Traditional purple shampoos temporarily tone hair with basic color correction that can turn hair purple, but don’t target the underlying cause of brassiness: oxidation, such as metals + minerals in hard water. TripleBright is a breakthrough triple-action formula that not only neutralizes existing brassiness without turning hair purple, but 1 wash removes up to 3 months of brass from hard water*, while also defending against future brass. The non-staining, easy-to-apply foam rinses with water and allows for targeted application.

*k18hair.com/disclaimers

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Does TripleBright work on all hair types?

Yes, TripleBright works on all hair types and textures. It brightens all highlighted and lifted tones by defending against oxidative stress and reducing brass—delivering brighter, longer-lasting blonde for everyone.

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Will TripleBright turn my hair purple?

No. When used as directed, TripleBright purple shampoo’s precision violet technology expertly neutralizes brassiness without overtoning or staining.

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Will TripleBright stain my hands or clothes?

No, TripleBright will not stain your hands or clothes. When used as directed, the non-staining and easy-to-apply foam format rinses with water.

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How much TripleBright should I apply?

We recommend using 2-3 pumps of TripleBright purple shampoo per application. Apply to wet hair, distributing evenly and lathering from roots to ends.

    powered by K18 triple-action technology

    • Remove, neutralize + defend against brass for brighter, longer-lasting blonde.

      how to use TripleBright

      1. Apply 2-3 pumps of foam shampoo to wet hair.

      2. Distribute evenly, lathering from roots to ends.

      3. Let sit for 1-3 minutes.

      4. Rinse.

      learn more on our blog

      • How to Keep Your Blonde Soft, Strong + Bouncy

        The biotech-powered duo for blonde like new, hair like new.*

      • Top TripleBright FAQs

         Answers to your most asked purple shampoo questions for brighter, longer-lasting blonde.

      • what happens to blonde hair during the summer?

        Plus, how to prevent brass and maintain that fresh-from-salon look with K18 tech.

      • how can you make your bright salon blonde last?

        Exactly what to ask your stylist for (and how to maintain your results at home!).

      • Meet TripleBright Oxidation Defense Purple Shampoo

        A breakthrough for brighter, longer-lasting blonde.

        feel what's possible with K18

        • ★★★★★

          Amazing

          I love these products! They all work so well!

          Hannah L. R.

        • ★★★★★

          I love it 💜

          I’ve been using the K18 Purple Shampoo, and I just wanted to share how much I genuinely appreciate this product.

          It does an amazing job neutralizing those stubborn brassy and yellow tones in my hair. My grays look so much more beautiful, brighter, and shinier after using it, which I absolutely love.

          I also appreciate how effective it is without making my hair feel overly dry. It really helps maintain a fresh, cool-toned look.

          I’m also so grateful to the K18 team for letting me be part of the K18 Dallas event—it was such a special experience, and they made me feel like a model! ✨

          Truly thankful to have found a product (and a brand) that delivers on what it promises—this is definitely a staple in my hair care routine now. 💜

          Maria B.

        • ★★★★★

          Blonde without the purple hue

          I am really loving the new K18 purple shampoo 💜 it leaves your hair brighter but without leaving behind that purple hue that you get from other brands. I'll definitely buy it again!!

          Monica C.

        • ★★★★★

          Perfect for blondes!!

          gifted by k18biomimetichairscience Perfect for blonde hair!! I’ve been using this shampoo for a few weeks now and have been loving it! It instantly gives my blonde hair a refresh and leaves it the perfect tone. Highly recommend!

          Stephanie

        • ★★★★★

          Loving it! Perfect for blonde 🤩

          Honestly, I’m in love with this shampoo foam! I’ve tried it a couple of times, and the foam is just wonderful. A little goes a long way, and it spreads evenly through the hair. I can see the effect already! Definitely will be buying more!!! gifted by k18biomimetichairscience

          Elina

        • ★★★★★

          New Favorite Purple Shampoo!!

          I really shouldn't be surprised that K18 knocked it out of the park with this one, but they really did!! Purple shampoos are notorious for stripping hair and leaving it dry and brittle but not this one. The light weight foam really helps to build the lather without being too harsh and heavy. My highlights love to run brassy and this has kept them nice and bright. I use this as my second shampoo every other wash and its now a staple in my routine. I was gifted by K18 Biomimetic Hairscience but this is my honest review.

          Lauren

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